A new generation is born. Allure Hotels & Resorts has been created to operate a collection of unique, Full-Access resort hotels specializing in premier services. The elegantly appointed characteristics of each hotel as well as their superior locations make Allure properties a step above other all-inclusive resort hotels. The service culture of Allure will be imported from Asia as will many department heads and management staff. By combining Asia's ancient service traditions with the foremost elements of Mexican and Caribbean hospitality, Allure is creating a unique environment that caters to exactly what the upscale traveler and incentive market seeks.